One of the #1 methods you can use to rank your website organic SEO search rankings on Google and other search engine networks like Bings, Yahoo, etc is having a blog page on your website. Because with new and fresh content published on your website either daily or weekly basis, it helps search engines determine your website’s relevance to searches intention.
But now, let’s take a look at this in another aspect. Assuming someone wants to learn about Sales Funnel and types on Google, “SALES FUNNEL”. Google will display to him a lot of organic website. Let’s say as a blogger, you’ve published an article related to Sales funnel earlier on your blog page and luckily for you, web crawlers decided to show your blog post to the searcher.
Remember, the searcher is only surfing through the internet and wanting to learn more about the Sales funnel. He then comes across your blog post and decided to click on it. After reading through your article, WHAT NEXT?
He might just decide to cancel the tab and never comes back again to your blog website. Thus, you lose traffic in the future. So, how could we solve this issue and try to retain our website traffics as much as possible? One of the best solutions to this is to set up RSS TO EMAIL CAMPAIGN.
What Does RSS To Email Mean?
RSS means Rich Site Summary. It’s a way of reminding our past subscribers or traffics through our blog page by sending them the latest newly blog posts automatically we published on our website, thus keeping them informed and updated on what’s going on our website. Subscribers will be able to get the latest blog updates from us anytime a new article is published on our blog page.
Steps To Set RSS To Email with A WordPress Website Using MailChimp
To get started, you’ll need to have a MailChimp account. It’s easier to sign up and use it for free. I highly recommend as I use it for most of my clients and work perfectly. The first step will be to design a pop-up form to capture visitors’ pieces of information on the blog page. To do this, you can either integrate your website directly with MailChimp (would require a piece of basic knowledge in coding) or integrate directly with your WordPress website using Plugins. But I will recommend using Plugin like MailOptin because integrating your MailChimp account directly to your WordPress website will only make the pop-up display only for the very first time his surfing through your blog page this is because MailChimp will store the visitor’s browsers cookies. (more explanation to this in my future blog posts).
Step #1: Login To Your MailChimp account and create an audience list
Step #2: Create and embed a pop-up form to your website.
Step #3: On your WordPress website, install the “featured image to RSS feed” plugin. The importance of this plugin is to make sure that features image of each of your published blog posts is displayed with RSS feed excerpts content thus getting you higher open rates.
Note: Make sure you add your excerpt description to each of your blog posts
Step #4: On your MailChimp account, Click on Campaign and click on “Create Campaign”.
Step #5: Search for RSS in the search bar and choose “Share blog updates”
Step #6: Give your campaign a name. E.g Destinino Blog Update and choose the audience list you created earlier which was sync with the pop-up form on your blog page.
Step #7: The next step is where you’ll set the RSS setup campaign. Copy your blog feed URL and paste it directly to the RSS feed bar. To know if a website has a blog feed, simply paste the website URL in a browser search bar and end with a forward slash followed by feed. E.g www.blog.destinino.org/feed
If it has an RSS feed, it will display some set of codings.
Step #8: Choose the time and when you want your subscribers to receive a new blog update post from you.
Step #9: On the next step is where you’ll choose the recipients to send to. It will display the default audience list you choose at Step #6. If you’ve already segment or group your audience list, you can choose which category to the RSS to send to.
Step #10: On the setup, the page is where you’ll add your campaign info. You can also choose whether to set up up RSS To Social media campaigns too. On the campaign info section, you will have to add your Default subject line with merge tags, preview text, your business name, sender’s email, and others.
Moreover, as for the RSS to Social media section, you can either choose to also auto-tweet on Twitter or auto-post on Facebook directly with your FB page. This means that whenever you publish new articles on your website, apart from your subscribers list getting the latest blog updates in their email, MailChimp will also auto-post your blog post on Facebook via your page or auto-tweet on Twitter thus making things easier and convenient for you.
Step #11: The next step is to choose a template to use and redesign it. The main sections to use are the RSS Header and RSS items. All you have to do is to drag them into your template and with MailChimp merge tags, it will display your blog post article directly into your email template. You could also preview the template or send a test email to see how it looks.
Note: You’ll have to upgrade your MailChimp account to be able to use some of the templates.
Step #12: The last step is to check and see if there are no issues with your campaign and fix everything before you start sending it.
Step #14: Once you’ve checked properly and everything looks good, click on Start Sending To start the campaign. All Done.
If you have any questions or queries, commend below and it would be my pleasure assisting you further.