MailChimp is one of the leading CRM (Customer Relationship Management) platforms that’s you can use to keep your Audience or customers engaged about your new products or services. But to have better conversions, you would want to connect personally with your customers or prospects and some of the ways you can do that are by sending them personalized messages based on their preferred language.
For instance, you might have a Multi-lingual Online store and when someone tries to subscribe to your newsletter campaign or offers, you can ask them to choose their preferred choice of language. Based on their selection, you can easily tailor your marketing campaign, promotions or offers to suit their preferred choice of language and thus helping you get higher conversions.
Recently, one of my clients from Fiverr had a similar request. He has a Woocommerce store where he sells Sunglasses based in Italy. Now, he was wanting to set up a complete E-commerce funnel for the store which will include Abandoned cart, Order notification, Product retargeting, Win Back Lapsed Customers and Reward Best Customers mail. But the subscribers will receive the emails based on their language.
With MailChimp, this is quite possible. let’s dive into how you can set this up.
Firstly, you’ll have to create an Audience list on MailChimp and connect your website to the MailChimp Audience list you’ve created.
The next step is to create a merge tag for the Audience list. To do this, click on the Audience list settings and click on “Audience fields and *|MERGE|* tags”. Click on Add a field and select a radio button. Add “Language” as the display option and add the language options from the store. Click on Save Changes.
Then you can create a sign-up form using the Form builder section on the MailChimp audience list. From your MailChimp account dashboard, click on Audience and then Click on Sign up forms, then click on the Form builder.