A landing page is the first page a visitor lands, on getting to your website. It’s very crucial in determining whether you will convert these people from visitors to becoming one of your customers. But unfortunately, most businesses online neglect the key importance of having a good and well designed landing page.
If you’re just getting started with website, a domain refers to any name of a website something like www.destinino.org. One thing to always remember about domain names is that they are unique for each website and businesses online. It’s impossible for 2 different websites to have the same domain name. To ensure that domain names are infinite or never ending, there are various suffixes you can go for. Examples like .com (which is the most widely used and preferred), .org, .net, .online, .shop, etc.
To get started having a domain name, you’ll need to get one from a domain name registrar companies such as Bluehost, Namecheap, Godaddy, ipage, etc. Once you’ve buy the domain, it’s recommended to buy the domain addons as well like the SSL certificate to keep your website secured from attackers. You’ll also have to host your website by buying hosting from hosting companies, in most cases, you can also buy the hosting from where you get the domain.
Since we’ve covered the basic concept of how domain name and hosting works, the next is to set up your website landing page. Creating a landing page for your business depends on the nature of your business. The first thing is to determine who are your target market and what value do you want to provide your customers. Then you can create a landing page that will be tailored towards solving their problems and giving them solutions or rather alternatives to go for. You must understand that there’s a huge difference between a normal website and a landing page in most cases although they are used interchangeably.
Depending on your goal and budget, you can choose how you want to build your landing page. If you’re trying to set up a sales funnel, it’s advisable to use Funnel builder platforms such as Clickfunnels, Unbounce, Leadpages, Builderall, Getresponse and others. These platforms are basically meant to develop funnels and create the landing pages that will be tailored mostly for any kind of businesses. But the cons about these platforms is that, they are somehow costly and you’ll be charged monthly subscriptions on your account which might not be the best option if you’re just a startup business. One major advantage of these platforms is that you’ll have access to hundreds of templates which you can easily use and redesign yourself to suit the nature of your business and furthermore, you do not need to have much coding knowledge or designing skills to build a landing page there. These funnel platforms also provide you with the options to easily integrate your domain name directly to the landing page using DNS record from your domain hosting cpanel database.
Moreover, CRM platforms like MailChimp allows you to build landing pages for free without charging you any dime but would be restricted to some advance features on your account which is recommended for startup businesses and you can also connect your domain name directly to the landing page.
Another alternative to setup your landing page to your domain name is to build your landing page using a CMS (Content Management System) software platforms like WordPress, Wix, Drupal, and others. All you have to do is to install any of these software on your domain name and you start designing with tools you’re familiar with. But the major cons to this option is that, often times, you might need to buy a premium theme template and install on the website for you to get a well designed and customized landing pages. Some themes cost hundreds of dollars to buy from theme market like themeforest and the likes but once you’ve buy the theme, you don’t need to pay for any monthly subscriptions to have access unlike using funnel platforms which will require you to pay some monthly subscriptions before you can use.
But irrespective of any option you wish to go for, it’s advisable to have a prior knowledge to what problem you plan on solving for your customers and choose which option would be best for your business based on the cost and management.